How it works

Weekly pressings

1
Monday

We announce the week's pressing and how many we are making.

2
Wednesday, 6pm

Orders open right here. It's a limited batch, so when they're gone, they're gone till next week.

3
Saturday

Pick up in Lehi (8am–12pm). Fresh, pressed just before the weekend.

Pickup

Saturdays in Lehi, 8am–12pm. Always free.

The exact spot comes with your order confirmation.

ABOUT US

Side A
Cole
Cole
founder · on the iron

There's not much I love more than music, and anything related to art. I've always wanted to start building a brand, so after having fresh stroopwafels, I figured why not that. I started Groove to bring people the fresh stroopwafels from Amsterdam, alongside the music that's playing while I make them. Blending two of the best universal languages.

Side B
Bridget
Mom · Bridget
sous chef

I'm Bridget. Cole's mom, and his self-appointed sous chef. It was his idea, not mine, but between loving Amsterdam, loving to bake, and not being able to resist getting in on something this fun, I couldn't stay out of the kitchen. Somebody had to make sure the quality control was up to standard. That somebody is me. Now I'm second set of hands, first taste-tester, and the one person here who will absolutely tell you if a batch needs another round. Mostly because I already ate the evidence.

The B-side is in production

Someday, a trailer.

Right now it's a home kitchen and small weekly batches — but the dream is our own Groove food trailer. Follow along and watch it happen.

First press
First pickup
Word spreads
The trailer rolls